AFTER 3 MONTHS AS AN INTERN AT THE COVETEUR OFFICES IN NYC, I CREATED THIS PROJECT TO AUDIT THEIR SOCIAL ACCOUNTS AND SHOW WHAT I HAD LEARNED ABOUT THEIR SOCIAL MEDIA ACCOUNTS AFTER STUDYING DIGITAL ANALYTICS FOR SOCIAL AT A TIME WHERE THEY DIDN’T HAVE A FULL SOCIAL TEAM. I WAS ASKED BY MY INTERNSHIP ADVISOR, LEYA, TO CREATE A BETTER STRATEGY FOR THEIR INCOMING SOCIAL TEAM DUE TO MY EXPERIENCE IN SOCIAL MEDIA AND THE SUGGESTIONS I HAD MADE TO HER PREVIOUSLY.