AS THE SOCIAL MEDIA AND CONTENT MANAGER AT LOCAL ROOTS NYC, I WAS IN CHARGE OF ALL ORGANIC SOCIAL MEDIA COORDINATING, COPYWRITING, GRAPHIC DESIGN, PHOTOGRAPHY, VIDEOGRAPHY, AND EDITING. I  CRAFTED THE NEWSLETTER EACH WEEK FOR MORE THAN 15,000 READERS AND UTILIZED AD PROMOTIONS ON INSTAGRAM AND INFLUENCER MARKETING TO SPREAD BRAND REACH.